During the upcoming 2016/2017 Collegiate Football and Men’s Basketball seasons, McDonald’s restaurants in Central Illinois and Peoria/Bloomington are promoting their partnership with four Illinois University Athletics. These are Bradley University, Eastern Illinois University, University of Illinois, and Illinois State University.
This partnership allows area McDonald’s to use university marks and promotion of their involvement through window clings and game schedules on cups. They will also offer a “Buy one, Get One 10 Piece Chicken McNuggets” mobile app coupon when the university scores 21 points or more at a home game. This will be available on the app for 48 hours after the game. Also, McDonald’s will get in-game signage and will be featured on the athletic websites for each university.
Gary Birschbach, local McDonald’s owner/operator and president of the Central Illinois Co-op said, “We are very excited to join in this partnership with the area universities.” He added, “Many of our local owner/operators are not only fans, but are alumni of these universities, so we will be showing a lot of team spirit in our restaurants”.