Effingham, IL-(Effingham Radio)- It could be a gloomy season for online holiday sales.
A new report from Adobe Analytics projects sales in November and December will rise just two-and-a-half percent this year to less than 210-billion dollars. That’s a six-percent drop from last year’s increase as shoppers cut back on spending due to inflation and higher interest rates.
The report notes consumers are likely to wait for discounts or spread their purchases over the course of the season instead.
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