Several Lake Land College broadcast sales students recently earned certification as broadcast sales professionals from the broadcast training company, P1 Learning. Seated left to right are: Jodie Harris, Windsor; Michael Mriscin, Mattoon; Kaleb Reed, Charleston. Standing left to right are: Joe Thomas, Charleston; Nik Powell, Roselle; Will Starwalt, Effingham; Tyler Wilson, Ramsey. Photo courtesy of Lake Land Collge.
MATTOON, IL-(Effingham Radio)-Several Lake Land College broadcast sales students recently earned certification as broadcast sales professionals from the broadcast training company, P1 Learning, in recognition of outstanding achievement and contribution to the Illinois Broadcasters Associate’s Sales Training Program.
Over the course of four weeks, students completed a variety of online video courses, tests and assignments as part of the broadcast sales class in the Radio/TV program at Lake Land College.
P1 Learning is a nationally recognized training company that administers training for hundreds of broadcast stations, corporations and state broadcaster associations to provide content in the topics of sales, leadership, management, on-air, compliance and more.
Greg Powers, speech communication/broadcasting instructor and station manager of WLKL 89.9 FM, assisted students in preparing for the certification and explained the benefits of receiving the broadcast sales certification.
“This certification is a tremendous asset for students entering the broadcast workforce,” Powers said. “Broadcast employers are searching for employees who are multifaceted. The students who have completed this training are very marketable.”
Each of the professionals will be honored on a plaque displayed alongside those of previous year’s students.
The Illinois Broadcasters Association (IBA) funded the initiative.
“I am extremely grateful to Dennis Lyle, president and CEO of the Illinois Broadcasters Association, and the IBA board for their financial support,” Powers said.
For more information about Lake Land College’s radio and TV broadcasting programs, contact Powers at 217-234-5335 or visit lakelandcollege.edu or 899themax.com
