– To consistently provide clients and potential clients with excellent service by fostering long-term relationships and helping solve their marketing problems through creative, effective advertising and promotional ideas that utilize our product.
– To provide entertainment and community voices which take a leadership role and are positive in their presentation.
– To positively reflect community attitudes where we operate, which include the attitudes of our staff associates who are community residents.
– To recognize individual excellence by our associates and those in the community at large.
– To operate in a profitable and fiscally sound manner that is essential to our community service and well-being of our employees and ownership.
– To operate within the guidelines and commitments of our federal broadcast licenses.