The Vision 20/20 Celebration of Community Excellence Breakfast was held on Wednesday morning at the Dieterich High School. The breakfast was emceed by Paul Romack. The breakfast also featured three guest speakers, all of whom were Dieterich High School alumni.
The first guest speaker was Brent Emmerich. Emmerich is the owner and web developer for ewebdzine.com, as well as the owner of KeraCuts and KeraTans with his wife, Kera. Brent designs websites and email solutions that allow businesses to run smoothly. Emmerich has designed over 100 websites in the past three years. Brent Emmerich’s speech at the breakfast focused on the use of Trello, Slack, and Evernote. Emmerich stressed that business owners need to claim their businesses on Google. This allows customers that may use Google to find the business an easier experience.
The second guest speaker at the Vision 20/20 Celebration of Community Excellence Breakfast was Alexis Teichmiller. Alexis is a blogger, pod-caster, digital marketer, and co-founder of Creative Souls. Teichmiller owned an online women’s boutique while she was still in college. She also wrote a book titled, Do it Brave: How to Fearlessly Chase What You Want in Life and Business. Miss Teichmiller’s Vision 20/20 speech’s main focal point was finding your target audience, especially when deciding on which social networking sites to use. The example that Alexis used was, “if the target audience is a young woman, then the preferred social media platform is Instagram”.
Wright’s Furniture’s Marketing Consultant, Alex Wright, was the final guest speaker for the breakfast. Before returning to Dieterich to work at the family business, Wright worked as a Marketing Specialist. Alex Wright also serves on the Dieterich Business Association and is the President Elect of YBNext. Wright also touched base with the concept of finding a target audience for your business’s social media accounts. He also talked about Dropbox, which is an online, cloud based file management system. Dropbox provides users with 1 terabyte of memory to save their files on, and easily access again from anywhere.
The guest speakers also had a Q&A session during which they answered questions asked by the business leaders in attendance. They answered questions to the likes of “Does my business need Facebook/Twitter?” All of the guest speakers agreed that social media can be a great tool for businesses, however pick the platform that works best for your company.
The Effingham Chamber of Commerce also created various how-to videos for the different digital platforms discussed in Wednesday’s breakfast. You can view them at this website.