An investigation by FiveThirtyEight has revealed that the popular movie rating and ticket selling site Fandango has some major issues when it comes to skewing ratings. Many movie sites like IMDB and Rotten Tomatoes use aggregated user ratings to give films an overall score that helps us, the consumers, select which movies to catch and which to miss. Fandango uses a five star system, so essentially anything with three or more stars should be at least a good movie. Now here’s the problem, according to the investigation, data pulled from Fandango indicated that the vast majority of movies in their database had least three stars. In other words, it’s nearly impossible for a movie on Fandango to be considered less than “good” on the site. So how do you tell the actually good movies from the bad? This wouldn’t as bad if Fandango wasn’t also selling tickets. You are apt to sell more if all of your products are unable to sink below a “good” rating. Other sits like IMDB were much less forgiving to movies ratings-wise. Some may also call that “honesty.”
Fascinating article. Find it here!